Last presentation for the semester

We had our final SMM presentation on 18/8/15, we had some constructive feedback from Ms Dora on our slides and we also included our DMB video in our presentation.

SMM slides

We submitted our DMB video on Thursday, 13 August 2015. We are currently working on our CA2 slides which will be presented on 18 August 2015.

SMM Timeline and slides

We are currently working on our timeline and slides.

SMM CA2 Slides

We are now starting on our smm slides and have alredy distributed our roles for the slides.

Posting on FB and Instagram

We started posting for Petfie on 1 July 2015 and we have officially ended it on 31 July 2015. During this one month of posting, we took turns to post everyday with different contents but around the same timing of 5-7pm. During this one month, we were asked to change our contents, graphics and faced problems with our giveaway. However, we managed to overcome it and somehow solved it after talking to Jerome and asking some help from Jiunn Ngee to communicate with Jerome before he left Petfie(which we didn't know). Luckily, we were able to continue with the giveaway event, having a total of 9 winners for the month of July(which the giveaway event was held). Although some doesn't match with the editorial calendar but the contents were similar and sometimes we would then have 2 posts, one according to the calendar and the other is a last minute post. 

DMB filming

After consulting Lynus on the videos we took at the pet shelter that is collaborating with Petfie, he suggested us to retake the videos. We asked Jerome if it was possible for us to go down to the pet shelter, he rejected us and thus we had to think of an alternative. In the end, we asked our friends but most of them do not have a pet. Thus, all of us came to a final decision and decided to come over to my house for filming as I was the only one who has a pet in the group. We did our filming last Wednesday, 29 July 2015 for almost 5 hours. Although it was long, warm and tiring, but compared to our previous videos, I'm sure our new video would be much better because we had longer time to film and have more time to think of how to place the cameras, re-watch the videos taken, etc before continuing.

Petfie giveaway

I am in charge of the Petfie giveaway , the prizes consists of dog food , Cat Cafe vouchers and Pet Lovers vouchers. The event was held from 8 July 2015-2 August 2015. We chose about 9-10 winners in total of the whole contest. All of them chose the Pet Lovers Centre vouchers.

These are the facebook screenshots of the giveaway weekly.

This is the start to the event, participants are to post a picture of their pets and #SG50Petfie

 This are the last two post that concludes the giveaway. However , in the two weeks' posts , Jerome told us to change the hashtag. So we came to a conclusion to change #SG50Petfie to #PetfieGiveaway2k15.

Posts on Facebook and Instagram

I'm in charge of promoting the Petifie app for posts on Facebook and Instagram. I try to include features of Petfie in my post to attract more potential customers.

Filming our video

On 29/7( Wednesday) , we went to Jasilyn's house to film our video. We filmed for about 5 hours, me being the main actor and Jasilyn being the main actress.It was actually more productive because the dog was more disciplined.

The video is about the actress (Jasilyn)'s dog running out of the house after her forgetfulness.Then she search on instagram , #missingpetsinsg. Then she chanced upon petfie, so she decides to try out and download Petfie. She used her old pet photos to upload on Petfie and indicated the location where she lost the dog.

A while after the actress(Jasilyn) sent the lost dog profile out, the main actor (me) using Petfie received the notification that he was nearby the lost dog. Coincidentally, actor(me) saw the dog and realised it was the missing dog that actress(Jasilyn) indicated. Since actress(Jasilyn) left contact on the lost pet profile, actor(me) contacted her. They arranged a meeting after they contacted each other.

The dog was successfully returned to its rightful owner via the help of the app Petfie.

Filming of DMB Video

After showing Lynus our video clips we took at the pet shelter, he suggested that we retake the video. However, we are unable to go back to the pet shelter because of our schedule issues. We changed our entire plan and went to Jasilyn's house to refilm the entire video. The filming went on for 5 hours and we managed to get all the shots done. We believe that our film now is much better than the one we did at the pet shelter, because Jasilyn's dog was much more disciplined, and we had all the time to film. We have officially ended our posting on Petfie's social media pages. We have also concluded our giveaway we held on Petfie. Joshua will do a follow up with the winners and work with Jerome in sending out the prizes.

Filming Video

On 29/7, we went to Jasilyn house for our video filming. We filmed about 5hours, me being the main camera man.
The storyline of our video is that Jasilyn's dog run away from her house when Jasilyn go out to throw rubbish. Then , Jasilyn use Instagram to search #missing pets in SG, then Petfie app pop out , Jasilyn upload a photo of her dog and put the status as missing. Joshua is using petfie app and saw the dog somewhere, then he contact Jasilyn and return the dog to Jasilyn.

Meeting with Petfie

On 15 July, we had another meeting with Petfie as requested by Jerome.

He emailed me and asked if we can meet up at his office to discuss about our current activities and the results.

During the meeting, he told us about how we can improve our images by choosing images which matches more towards the topic that we are going to post and images of higher pixels and resolution.

We also discussed on the prizes for our giveaway event about how we are going to deliver the prizes to the winners and the types of prizes to be given out.

Below would be a summary of what was discussed on 15 July:

1. Changing the community dog to cat instead for our DMB video. 
2. Try to promote the dog shelter instead of just the app 
3. The giveaway: maybe can put the pamphlet together with the item. (Deliver to their houses) 
4. The giveaway: prizes change every week / change the prizes given 
5. The posts: change the graphics (match topic with photos)/(add web links) : www.searchcreativecommons.com 

Meeting with Petfie during HBL Week

During the HBL week, we had a meeting with Petfie on Wednesday in his office and we discussed about the giveaway that is on-going. Jerome had suggestions for us like where we could find photos of pets with high resolutions for our Facebook and Instagram posts. He also gave us comments on how to improve the quality of our posts to attract more activity among readers and users. 

Furthermore, we discussed about our DMB video plan with him and showed him the storyboard. Below is the storyboard.

He agreed to let us film the video at the pet shelter, Blk 2 Fur Canines. We made some changes to our storyboard, adding in comments and suggestions given by Mr Lynus and Jerome and went ahead to film our video at the pet shelter on Saturday, as it was only their free day. 

On Saturday, we met at the Pet Shelter and filmed our video. It was really difficult to film with dogs as compared to humans. The challenging part was to get the dogs to move the way and direction we wanted, the key point was that we could only have one take. The dog would not go the same direction again if we had multiple takes. We hope that the final video would be up to Jerome's expectations.

CA2 Practical 3 presentation

We have successfully presented our research on both local and overseas companies to our class today. To add on, we have also planned our contents to post on Petfie. Jasilyn is incharge of promoting the sponsors, Joshua- promote giveaway, QinHan- promote petfie app, Renzo- pet news and i will be posting about interesting pet facts. It has already been scheduled on Facebook and all we have to do is to post on their Instagram daily. Our giveaway is being delayed and will be reposted to involve more pet owners to join the giveaway. For the time being, we will just be posting on the social media and work on the giveaway. 

Petfie Social Media

We have successfully posted our first post on Petfie's Facebook and Instagram! We are all very happy to gain admin rights to the page!

Emails sent to sponsors, bloggers and youtubers

After seeking the approval of Jiunn Ngee and Jerome on the list of sponsors, bloggers and youtubers that we intend to find to help promote Petfie, emails were being sent out on 16 June 2015. The emails were sent to Jiunn Ngee and Jerome being sending out to check on the contents and to make any changes to it if there is. Below are the images of the emails being sent out.
 

Facebook and Instagram draft posts

We finished the drafts of the contents that we want to help Petfie post on their Facebook and Instagram on Wednesday and we sent it out to Jerome and Jiunn Ngee that night itself. Just in case they did not know, I whatsapp them to inform them that I have sent out an email with an atttachment, which is the excel document containing our drafts. Meanwhile, we are working on our slides and waiting for the replies of the companies, youtubers and bloggers which we have sent out the emails quite a while ago. 

June Holiday Plans for Execution

On 6 June, we went to Jasilyn's house to discuss about our execution plans and have sent out emails for collaboration with companies. We also discussed about the video tutorial plans for Petfie, we plan to go down to Jasilyn's friend house to film the tutorial and have already submitted our storyboard to Lynus. To add on, We have also separated ourselves into the local and overseas groups for the CA2 part 1 of the project. Joshua and I are in the overseas company group while Jasilyn, Qin Han and Renzo are in the local company group. 

During the holidays, we have also submitted our draft of the facebook and instagram posts for Petfie accounts to Jerome. We did it on excel sheets and sent it to him.

Furthermore, we started on our research for our specific companies. For me and Joshua, we chose yummypets for our overseas company because they have 5 social media platforms for us to research on. They are also active on their facebook platform, which made it easier for us to do our analysis on their company. We started doing our slides and are almost done with it. 

Reply from one of the bloggers

We finally sent out our emails to the sponsors, bloggers and youtubers on Tuesday, 16 June 2015. I got a reply on the same week, Saturday, 20 June 2015 from Samforestboolim, one of the pet bloggers we emailed to. Below is the reply I got. 

CA1 Presentation

Given to us the dateline for the submission of our CA1 report and slides, we managed to finish it on time and did a final check together before submitting. As we were the first group to present on Tuesday, 26^th May, we were very nervous. Each of us were given certain slides to remember. At first we thought of having scripts with us so that it would mean less memorizing work for us. However, after discussing, we decided not to have any scripts with us so that it will allow us to have more eye contact. Luckily we were able to familiarize ourselves with our individual slides and managed to present our ideas clearly to the class. I’m glad we were able to finish our first formal presentation smoothly.  

Third Meeting with Petfie

We went over to Jiunn Ngee and Jerome's office last Wednesday, 20^th May, to discuss all our ideas, ways of executing it and datelines for all the plans. However, we were told by Jerome that one of our ideas given to them previously about having pop-up prompts on the app was being rejected as they did not have the technology to get it done. But the rest of our ideas were accepted and we were also given our goals for Petfie's social media platforms. Since we had some time, we continued discussing among ourselves about our plans and individual responsibilities. We had a rough timeline after being given the datelines for each plan to be executed. Jerome added us as editors onto Petfie's Facebook page that day which allows us to be able to help promote Petfie on Facebook anytime. We were also given the confirmation date of the Walk-a-dog event and the launch of Petfie for Android phones which gives us a better idea of how we can execute our plans in a more organized manner. With the timeframe, we will then come up with a more detailed tasklist so that we will be able to be overloaded and be clearer of what is needed to be done and by who. 

SMM CA1 Submission and Presentation

We manage to complete our report and slides and submitted them. Also, we had our CA1 Presentation on Tuesday. We were really nervous as we were the first group to present. We split the roles of the presentation slides equally and everyone had to be familiar with their slides. Through discussing, we decided to not bring notes and script for our presentation as it would make it difficult for us to have eye contact. We managed to pull it off, and we were glad that we were able to present our ideas to the class.

Our third meeting with Petfie

Last Wednesday on 20/5/15,we met with Jerome and Jiuu Ngee to decide on the final timeline in which we will be executing our plans based on . We had managed to get a rough timeline in which we will be following close to , and got approvals on some plans that we were discussing - Holding a mini event for Petfie app.However,we did not have all our plans to be approved of . In the previous meeting , we briefly discussed an idea that was rejected by Jiuu Ngee this meeting , it was the idea of having a pop up advertisement for the app.The idea was rejected because of time constraint . Instead, he suggested we focus mostly on the video tutorial for Petfie users especially the new ones .

Third Meeting With Petfie

Today, 20/5/15, we went over to Petfie's office to discuss our final plan for the timeline and to discuss about our proposal. We managed to decide on the rough timeline and get our approvals for certain plans, like the mini event for the Petfie app. However, we didnt manage to get approval for one of our plans, which is the pop-up advertisement for the Petfie App. Jerome said that they couldnt
do it because it would take too long of a time. Since we only had a few months to work with Petfie, he suggested that we focus on other plans like the video tutorial for petfie instead. 

reply from Petfie

We got our reply from Mr Jiunn Ngee earlier this afternoon. He said that the proposal we sent to him was fine and even gave us some examples which we can refer too. We went on to talk about our next meeting which most probably will be held on next Wednesday, 20 May 2015. We will then further discuss about when are we going to execute our plans for Petfie. Below are the photos of the emails sent to Mr Jiunn Ngee and being cc to Mr Jerome.

Second Meeting with Petfie

We held our official meeting with Petfie on Thursday,7th May.I feel that the meeting was pretty fruitful because we managed to discuss with Mr Jerome and Mr Jiuu Ngee our ideas on how we are going to help them promote Petfie and also its launch of the Android version.Aside that, we were also able to discuss with them how we are intending to utilize Youtubers,Facebook-ers,Instagram-ers and even pet bloggers to create a better awareness for Petfie and the shelter that Petfie is working with.At the end of the second meeting , we were sent home with a task of preparing a proposal and create a detailed execution of the ideas we contributed and the timeline of all the events.Further and more detailed discussions can only be carried out after we meet with Mr Jiuu Ngee and Mr Jerome because they would have to approve our proposal before we can officially start executing .

Group meet-up

We met up today among ourselves to finish up the proposal we were asked to do by Mr Jiunn Ngee and Mr Jerome last Thursday. We gathered to put all the parts that we separated among us to research and write about it. Also, we checked through the proposal again and again making sure that there wasn't a lack of information for our plans and there were no mistakes before sending it out to Mr Jiunn Ngee and Mr Jerome. Hopefully we will get a reply soon from them so that we can execute what we need to do to help promote Petfie before the launch of their app for Android phones which is approaching and also have our report and presentation done after getting their approvals.  

Second Meeting With Group

The second meeting with Petfie on 7th of May was very meaningful. We successfully discussed about the plans we intend to do for Petfie. Our group came up with a proposal for Petfie, which has yet to be approved. Hopefully, by next week, we will be able to have a draft copy of the report and at least get started on the presentation.

The Second Meeting

We had our second meeting on 7th May, Thursday. This meeting was long and tiring for all of us, but we managed to discuss a lot of new and different ideas : use social media such as youtube, blogs to help promote petfie. Mr Jiunn Ngee and Mr Jerome asked us to write a proposal which includes what we are our plans for Petfie and how are we going to execute it in order to see the results. We have decided to engage the bloggers or youtubers whom we want to ask to help promote Petfie and their upcoming events. Further discussions and confirmations of our plans will be made during our next meeting after we send our proposal to Mr Jiunn Ngee and Mr Jerome.

Our second meeting with Petfie

 During out second meeting with Petfie our group discussed with both Mr Jerome and Mr Jiuu Ngee about our ideas to help them promote the app and also the Android launch of the app. Furthermore, we discussed about our ideas to help them promote the adoption of the 5 dogs which are from a shelter they are working with called BLK 2 Forever Canines which will be available concurrently with the launch of the android app. Some of the ideas that we cam up with were for example accumulating points through a code on the app whenever your friends acknowledge that you were the one that recommended them to the app. A certain number of people with the most number of points for that month will get prizes like pet food. Another example of one of our ideas would be creating a video tutorial of the app and post it on the description of the app to let potential users know more about how to use the app. After sharing with them our ideas, they really liked it and it was a really fruitful session. Right now we are working on our proposal and from there we will arrange our 3rd meeting and finalise our plans.

Our 2nd meeting

After the discussions we had on where and when to meet between Mr Jerome and us through emails, we had our second meeting today at his office. Although today's meeting was long and tiring for all of us, however it was a productive session. During that two hours, we managed to come up with quite a lot of new and different ideas on how we can help promote Petfie through social medias, bloggers and youtubers. After discussing all the ideas with Mr Jiunn Ngee and Mr Jerome, we have somehow concluded on a few plans to help promote Petfie and their upcoming events. After today's meeting, we were asked to go back and prepare a proposal and include what we are our plans for Petfie and how are we going to execute it in order to see the results. For instance, how are we going to engage the bloggers or youtubers whom we want to ask to help promote Petfie. Hence further discussions and confirmation of the plans for Petfie will then be discussed during our next meeting, after we send Mr Jiunn Ngee and Mr Jerome our proposal.

After our first meeting

Last Tuesday we went to meet Mr Jerome for our first official meeting after our pitching session. Before we met Mr Jerome, we had a meeting among ourselves to discuss the questions we wanted to ask him. But instead of asking him on the spot, he asked us to email him instead. However, we discuss more on how we can use other platforms that other businesses are using to promote Petfie. Also, we were asked to go back and research more on bloggers who live in Singapore and often blog about pets. I sent to him an email with the questions attached and at the same time asked him about our next meeting to discuss further on how we can help promote Petfie through what we have researched on. After getting his reply after a few days, we finally decide to meet again on Thursday after the negotiations on where to meet. Below are the emails we sent before our second meeting. 

The Day Of Meeting

It was the of meeting Mr Jerome. We were lucky enough to have found his office without any troubles. We met Junnie, one of the workers, whom further helped us to gain more understanding of Petfie. We then went on to discuss the plans for Petfie, Although we didnt have enough plans for petfie, we were determined to do more researches. After the meeting, we were greeted with a heavy downpour. We were stucked at the building and were drenched by the time we reached the nearest mrt. It was meaningful and a fun meeting day with Petfie.

Successful Pitching

We have successfully pitched to Petfie in our first try. We learnt things about Petfie and why Mr Jerome started Petfie. All of our members thought it was really cool, which made us to choose petfie.

I have sent an email the day after the initial meeting for a follow up meet up for our plans for Petfie. So i have sent an email to Mr Jerome Chan, the founder of Petfie. Below is the picture for the email i sent.

Fortunately, we got our reply.

I look forward to the day when we meet Jerome to discuss more about the plans for Petfie.